Tag Archives: Theatron

Feb. 14.

UK: Young Audiences workshop on 2 April 2014

Theatre & Education: Partnerships for Engaging Young Audiences
2.-3. april 2014 på Sheffield Theatres i England

Registrér her inden 15. marts 2014


This workshop explores how to attract, engage and sustain young people as an audience for major performance houses. Geared at professionals working in major houses in the areas of education, community outreach and communication, it will present case studies from different European houses and invites participants to exchange their knowledge and ideas.

Why Young Audiences?
Although often founded with mature adult audiences in mind, most major performance houses are increasingly interested in engaging young people in their activities. Not only do children, youths and young adults have a right to participate, they also form the audience of the future. However, young people have different needs and motivations concerning cultural participation and a few school performances do not transform theatre novices into loyal theatre fans.

Workshop Aims
This workshop explores how to attract, engage and sustain young people as an audience for major performance houses. It looks at barriers to entry, participation and repeat visits and illustrates with examples what the houses can do to engage with young audiences.  Finally, we will look at the way partnerships with schools and other organisations can help in this challenge.


» Læs mere på: www.theatron-network.eu

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Aug. 28.

Workshop om publikumresearch og brugerundersøgelser

Theatron – et europæisk publikumsudviklingsnetværk – starter sæsonen op med workshops, blog og nyhedsbrev på hjemmesiden davinci-institute.net/theatron

I september holder de den første workshop i Berlin – med titlen: ‘Audience Research and Marketing Workshop’ på Free University Berlin

17 September 9am to 18 September 2pm
Registration deadline: 5/9
Recommended arrival 16/9
Recommended departure 18/9

This workshop brings together Theatron representatives working on marketing, audience research, and communication. It aims to establish an overview of existing activities and best practice and kick-off the joint audience research and marketing activities within Theatron.

The workshop is led by Achim Müller (FU Berlin) and Christian Have (Have Communications/ Aalborg Theatre). For programme & practical information, please see below.

Theatron Workshops
Theatron workshops focus on specific themes of the project. They help us to exchange specific ideas and best practice and start collaborations or joint activities. The project supports up to two participants from each partner organisation – these should be people with a specific expertise & responsibility in the field of the workshop. Workshops will often require some preparation, so please register at least 4 weeks before the workshop dates.
For 2012, there are currently 3 workshops planned: Audience Research and Marketing, Creative Collaboration and Creative Community Engagement.


Om Theatron

Theatron er et flerårigt projekt, som i perioden 2012-2016 har fået 2,5 millioner euro i støtte fra EU til at skabe publikumsudvikling på en række europæiske teatre
Projektleder er Odense Teater, og partnerne er:
• Aalborg Teater
• Aarhus Teater
• Divadlo Archa Theatre, Tjekkiet
• Fondazione Romaeuropa, Italien
• Freie Universität Berlin (IKM), Tyskland
• Hellerau Dresden, Tyskland
• Sadler’s Wells, UK
• Sheffield Theatres, UK
• Staatsschauspiel Dresden, Tyksland
• Théatre de Gennevilliers, Frankrig
• Uppsala Stadsteater, Sverige

Læs mere på www.theatron-network.eu


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