Tag Archives: sociale medier

Jan. 06.

Værktøj til at skabe en digital strategi for din institution

“Digital engagement is not a game of luck, it’s a game of strategy”

Here is a tool which can possibly help you to design your institution’s or organisation’s digital strategy.

Organisations that consistently out-perform their competition online have something in common that they address their digital media systematically and strategically.

Developed by SUMO, a team with years of experience implementing digital media in organisations, this tool allows anyone to design a successful digital engagement strategy for their institution or organisation in a team workshop or more individual process.

The Digital Engagement Framework starts by breaking down the process of successful digital engagement into three parts:

Why? Every successful digital strategy starts with answering the why-question. Why are you on Facebook or do you invest in a mobile app?

What? When you know where you want to go, the next step is to determine the digital activities that might get you there.

How? Finally, the how-question helps you determine how to make the activities happen.

In SUMO’s own words, it is a “a powerful tool to help every organisation design a successful digital strategy and reap the benefits of the 21st century”.

Read more:

To learn more about the Digital Engagement Framework:
Download your free workbook (PDF)

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