Tag Archives: Internet

Jan. 06.

Værktøj til at skabe en digital strategi for din institution

“Digital engagement is not a game of luck, it’s a game of strategy”

Here is a tool which can possibly help you to design your institution’s or organisation’s digital strategy.

Organisations that consistently out-perform their competition online have something in common that they address their digital media systematically and strategically.

Developed by SUMO, a team with years of experience implementing digital media in organisations, this tool allows anyone to design a successful digital engagement strategy for their institution or organisation in a team workshop or more individual process.

The Digital Engagement Framework starts by breaking down the process of successful digital engagement into three parts:

Why? Every successful digital strategy starts with answering the why-question. Why are you on Facebook or do you invest in a mobile app?

What? When you know where you want to go, the next step is to determine the digital activities that might get you there.

How? Finally, the how-question helps you determine how to make the activities happen.

In SUMO’s own words, it is a “a powerful tool to help every organisation design a successful digital strategy and reap the benefits of the 21st century”.

Read more:

To learn more about the Digital Engagement Framework:
Download your free workbook (PDF)

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Dec. 13.

Syv tips og strategier for mere effektivitet på sociale medier

“Whether you’re an aspiring artist who wants to build an initial following, or a veteran art dealer looking to expand awareness of your brand, it pays to get savvy to new social marketing techniques to help you achieve your objectives. The following are seven strategies for more effective social marketing.”

Mashable – 11 Nov 2012:
7 Social Media Marketing Tips for Artists and Galleries
By Leyl Master Black



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