Aug. 22.

The How of Audience Development for the Arts

e-book by Shoshana Fanizza: ‘The How of Audience Development for the Arts: Learn the Basics, Create Your Plan’

Do you want to learn how to build a better audience? This book will teach you the basics about audience development so you can create your very own plan.

Published 10 January 2012
Price: £1.89

For sale on

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Shoshana Fanizza has been in arts management for over 13 years and has worked with non-profits for over 18 years. She has been involved in the arts all her life (horn, piano, Thespian, choir, voice and dance lessons, puppets, art and jazz history classes, film enthusiast) and has a background in marketing, sales, public relations, and customer service. Shoshana is the founder of Audience Development Specialists and is the main audience development consultant. After attending several arts marketing conferences, seminars and workshops, and being a part of the Boulder County Arts Alliance’s 2006 Audience Development Initiative, it has come to her attention that several experts define audience development, but do not show how to apply the idea of audience development. She is now rolling up her sleeves to work with artists and arts organizations to design solution based audience development plans and projects.

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