Jul. 08.

England har fået et nyt publikumsudviklings-agentur

Det hedder The Audience Agency og er resultatet af en strategisk alliance mellem de to publikumsagenturer All About Audiences, som har base i Manchester, og Audiences London Plus.

De lancerer The Audience Agency som ‘det nye publikumsudviklingsagentur for England:

It is the new audience development agency for England, offering practical advice, intelligence and inspiration for arts, museums, heritage and other cultural organisations. Its mission is to deliver quality services, an unrivalled body of audience intelligence and support on everything from community engagement, to marketing and organisational development.

From September a launch Roadshow will be touring the country talking about what the agency will be doing and finding out from the sector about current challenges and changing needs.

Two major commissions
Endorsement for this new organisation comes in the form of two major commissions from Arts Council England under its Audience Focus Fund which aim to change the face of audience development practice in this country.

The first, Understanding Audiences, is to create a single framework for collecting, understanding and using audience information across the arts sector.

The second, Best Practice, is delivered in a major partnership with the Arts Marketing Association to provide a national service to collate, share, train, and implement best practice in arts marketing and audience development. This work includes developing an online bank of resources and embedding best practice through training and one to one support.

Follow The Audience Agency on Twitter: @AudienceAgents

Read more about the new agency


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